1. Introduction to Trendy Healthy Food
Unless you were away, sleeping off a food coma, I’m sure you will remember the rise in the popularity of coconut water, spiralized veggies, and the Internet’s obsession with… Avocado Toast. Jayne Orenstein states in an article that “avocado toast has come to define what makes food trends this decade: It’s healthy and yet ever-so-slightly indulgent” (Washington Post). This healthy breakfast/brunch/lunch/dinner option is certainly standing the test of time.
In my blog, I want to take a close look at the trend of the zero waste movement and its relation to the food trends preceding it. Not only does everyone supporting the movement mention avocado at least once in their lifestyles – whether they eat it, spread it on their face as a mask, or apply it to their hair – they say working towards zero waste “both imperfectly and joyfully” (Litterless) and “making better choices” (Going Zero Waste) is for a more sustainable future and planet.
It is defined as “an attempt to reduce the amount of trash and recycling we make through composting, choosing reusable products over single-use disposables, choosing to buy fewer packaged products, and rethinking our approach to what we buy and use” (Litterless). It is an aim to “send nothing to landfill” (Going Zero Waste) and “[doing] your best to reduce in the ways that make sense for your lifestyle” (Madeleine Olivia).
All the definitions of zero waste explain how you can incorporate it into all the aspects of your life. My focus is on the movement’s connection to food and food waste; the way it reaches your kitchen, influencing you where to buy your food, what food you can eat and the way you can cook.
I want to argue that content creators and influencers are utilising food trends in unique forms of literature such as e-cookbooks, blogs and social media platforms to share and build this culture.
The questions my blog will be answering are:
In my blog, I want to take a close look at the trend of the zero waste movement and its relation to the food trends preceding it. Not only does everyone supporting the movement mention avocado at least once in their lifestyles – whether they eat it, spread it on their face as a mask, or apply it to their hair – they say working towards zero waste “both imperfectly and joyfully” (Litterless) and “making better choices” (Going Zero Waste) is for a more sustainable future and planet.
It is defined as “an attempt to reduce the amount of trash and recycling we make through composting, choosing reusable products over single-use disposables, choosing to buy fewer packaged products, and rethinking our approach to what we buy and use” (Litterless). It is an aim to “send nothing to landfill” (Going Zero Waste) and “[doing] your best to reduce in the ways that make sense for your lifestyle” (Madeleine Olivia).
All the definitions of zero waste explain how you can incorporate it into all the aspects of your life. My focus is on the movement’s connection to food and food waste; the way it reaches your kitchen, influencing you where to buy your food, what food you can eat and the way you can cook.
I want to argue that content creators and influencers are utilising food trends in unique forms of literature such as e-cookbooks, blogs and social media platforms to share and build this culture.
The questions my blog will be answering are:
- How does the zero waste movement connect to food?
- Is the zero waste movement connected with other trends such as veganism and minimalism?
- How is ‘waste’ approached in Mrs Beeton’s Book of Household Management? How does this compare to Dana Shultz’s (aka the Minimalist Baker's) Fan Favourites eBook?
- How do content creators and influencers utilise their blogs and social media to establish voice and style to support the zero waste movement?
- Who are zero waste content creators and influencers targeting their blogs and social media at?
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This is really interesting and made me think of Avocado Chocolate Mousse! Sounds pretty awful I know but actually it's really yummy and a healthy way to get a sweet treat. The joy of it is you use avocados which are super over-ripe; instead of throwing them away, whip 'em up with some chocolate - hey presto, no waste and healthy, sweet dessert!
ReplyDeleteI love how you have defined the zero waste movement in your introduction in great detail in order to establish the context of your blog. I also like the entertaining way in which you started your introduction. I'm really interested about trying avocado toast now! /\_/\
ReplyDeleteIt is captivating to explore the current and trendy new food or recipe ideas. Vegetables often substitute other ingredients ('courgetti' in place of wheat pasta, as Sarah mentioned - avocado replacing butter in a dessert etc) with the intention of a diet or weight-loss initiative. This could explain part of their appeal, as they often resemble the taste or texture of the foods they replace!
ReplyDelete